Archive for September, 2010

What Happened to the Water Guy?

Today’s post is more of a allegory than a post directly website effectiveness for professional service providers, but bear with me. It was a dark and stormy Monday No, seriously, it was raining really hard here in Brooklyn on Monday when the water delivery guy made his regular delivery.   What I don’t understand is what happened […]

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Social Media Success Stories?

Today’s post is a little bit different. Instead of trying to share information, I’m asking for help: I need your help! Does anyone out there know of social media success stories for businesses with 25 or fewer employees? Are you one? Care to share your experiences? Feel free to use the Contact page or leave […]

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IBM Gets It. Do You?

A colleague of mine snapped this great picture over the weekend:

IBM to Manhattan: “Your website should be your most outgoing employee”
LOVE IT!


IBM to Manhattan: “Your website should be your most outgoing employee”

In the future, robots will vote for vodka, but today it’s about your website.

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Social Media & the Toy Store

Many of my clients ask me about social media. They want to know what they can do to benefit (e.g. get more business) from Facebook, Twitter, LinkedIn, etc. My answer is “do what do in the real world.” I’m afraid this leaves a large number of folks scratching their heads. Some are thinking “what do we do in the real world?” and others “how? How, Andreas, how?”

The point of today’s post is

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SEO’d to Death

I coined a new phrase today (or maybe I didn’t, but I still like it.) The phrase:  “Search Engine Optimized to Death,” or “SEOed to Death” for short. “They killed Kenny!” Earlier today, I was speaking with a prospective client about his website.  Let’s call him Kenny.  Kenny (not his real name,) told me that, […]

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The Wrong Short List

For most professional service businesses, the goal of their website is to be on the short list of providers getting the opportunity for a project.  In my experience, there is more than one shortlist and today’s post is regarding the importance of a call-to-action in regards to getting on the “right” short list. The wrong […]

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“We’re like a tailor for your website”

What does Edit.com do? I frequently get asked what Edit.com does and I’ve been struggling with a quick and clear answer.  The best I have come up with is “we’re like a tailor for your website,” but that isn’t exactly clear. If Edit.com was a web design company, the answer would be easy – people […]

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