Google is Not a Recommendation Engine (yet)

Sunday’s New York Times had a great article on how negative PR pushed an eyewear reseller up in Google’s ranking.  The article is long, but I highly recommend it (click here if you haven’t already read it).

Look, Google is a research tool.  It is not a recommendation engine.  Will it be someday?  Perhaps, but until then, do your research.  If you find a result from Google and are considering buying from that company or doing business with them, you still need to do your due diligence!   With Google’s (still somewhat) new “instant” feature, simply typing “decormyeyes” into the search box suggests the phrase “decormyeyes scam”.   And there are a lot of results for that phrase (click here to see for yourself.)

Advertisements
  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: