Google is Not a Recommendation Engine (yet)

Sunday’s New York Times had a great article on how negative PR pushed an eyewear reseller up in Google’s ranking.  The article is long, but I highly recommend it (click here if you haven’t already read it).

Look, Google is a research tool.  It is not a recommendation engine.  Will it be someday?  Perhaps, but until then, do your research.  If you find a result from Google and are considering buying from that company or doing business with them, you still need to do your due diligence!   With Google’s (still somewhat) new “instant” feature, simply typing “decormyeyes” into the search box suggests the phrase “decormyeyes scam”.   And there are a lot of results for that phrase (click here to see for yourself.)

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