Posts Tagged website effectiveness

Is your website “a Pam?”

In last night’s episode of The Office we over hear on of the characters, Pam, talking on the phone with a potential client.  She says “I’m not going to tell you we have the lowest prices.  Is price something that’s important to you?” I know this reply was a joke and used to illustrate that Pam […]

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A Website’s Trail of “Mini-Conversions”

Your website is your number one piece of sales collateral.  It is working for you 24/7/365 (if it isn’t time to find a new hosting company!).  But what does that mean?  What are your prospective clients looking for when reviewing your site? The Mini-Conversion Your prospects are using your site to judge your business.  They […]

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