Google Instant Previews

About a  month ago, I posted about a new feature Google was testing – Instant Previews.  Well, today Google announced it is rolling out, starting now.  You can read the full post on the Official Google Blog by clicking here. I still think this is good news for consumers and businesses alike.  What do you […]

The Google Feature that has SEO Experts all Atwitter

Google is testing a new feature that will show full-page previews on their results pages.  You can read more details in this post on the wonderful ReadWriteWeb site.  My Twitter feed is full of mentions of this test today.  Many SEO experts I follow seem unhappy, but as a website owner you shouldn’t be. Full […]

SEO’d to Death

I coined a new phrase today (or maybe I didn’t, but I still like it.) The phrase:  “Search Engine Optimized to Death,” or “SEOed to Death” for short. “They killed Kenny!” Earlier today, I was speaking with a prospective client about his website.  Let’s call him Kenny.  Kenny (not his real name,) told me that, […]

The Wrong Short List

For most professional service businesses, the goal of their website is to be on the short list of providers getting the opportunity for a project.  In my experience, there is more than one shortlist and today’s post is regarding the importance of a call-to-action in regards to getting on the “right” short list. The wrong […]

“We’re like a tailor for your website”

What does Edit.com do? I frequently get asked what Edit.com does and I’ve been struggling with a quick and clear answer.  The best I have come up with is “we’re like a tailor for your website,” but that isn’t exactly clear. If Edit.com was a web design company, the answer would be easy – people […]

Feature + Benefit = Better Understanding

“But what does that mean to me?” This morning, one of my colleagues pointed out that I frequently don’t draw a connection between the “features” of our services and the benefits.    This hit me like a ton of bricks!  I’ve been assuming people SEE the benefit of “passing the five second test,” but what if […]

A Website’s Trail of “Mini-Conversions”

Your website is your number one piece of sales collateral.  It is working for you 24/7/365 (if it isn’t time to find a new hosting company!).  But what does that mean?  What are your prospective clients looking for when reviewing your site? The Mini-Conversion Your prospects are using your site to judge your business.  They […]