Google is Not a Recommendation Engine (yet)

Sunday’s New York Times had a great article on how negative PR pushed an eyewear reseller up in Google’s ranking.  The article is long, but I highly recommend it (click here if you haven’t already read it). Look, Google is a research tool.  It is not a recommendation engine.  Will it be someday?  Perhaps, but […]

URL as a Litmus Test

I’m often asked, “how can I tell if a web developer is any good?” This is a loaded question. Define good. They can write the most elegant code in the world, but be a pain to work with. Or they could be super nice, but never fulfill on their promises. Unfortunately, short of working with […]

Update on the Water Delivery Mystery

I just got the following email from the CEO of my company: Our Poland Spring Water Delivery Guy quit, so Poland Spring told me that we can keep the jacket and hat. If you want to use it for Halloween, let me know. So, mystery solved. I know what I will be for Halloween.

Is your website “a Pam?”

In last night’s episode of The Office we over hear on of the characters, Pam, talking on the phone with a potential client.  She says “I’m not going to tell you we have the lowest prices.  Is price something that’s important to you?” I know this reply was a joke and used to illustrate that Pam […]

What Happened to the Water Guy?

Today’s post is more of a allegory than a post directly website effectiveness for professional service providers, but bear with me. It was a dark and stormy Monday No, seriously, it was raining really hard here in Brooklyn on Monday when the water delivery guy made his regular delivery.   What I don’t understand is what happened […]

“We’re like a tailor for your website”

What does Edit.com do? I frequently get asked what Edit.com does and I’ve been struggling with a quick and clear answer.  The best I have come up with is “we’re like a tailor for your website,” but that isn’t exactly clear. If Edit.com was a web design company, the answer would be easy – people […]