Google Instant Previews

About a  month ago, I posted about a new feature Google was testing – Instant Previews.  Well, today Google announced it is rolling out, starting now.  You can read the full post on the Official Google Blog by clicking here. I still think this is good news for consumers and businesses alike.  What do you […]

The Google Feature that has SEO Experts all Atwitter

Google is testing a new feature that will show full-page previews on their results pages.  You can read more details in this post on the wonderful ReadWriteWeb site.  My Twitter feed is full of mentions of this test today.  Many SEO experts I follow seem unhappy, but as a website owner you shouldn’t be. Full […]

Is your website “a Pam?”

In last night’s episode of The Office we over hear on of the characters, Pam, talking on the phone with a potential client.  She says “I’m not going to tell you we have the lowest prices.  Is price something that’s important to you?” I know this reply was a joke and used to illustrate that Pam […]

IBM Gets It. Do You?

A colleague of mine snapped this great picture over the weekend:

IBM to Manhattan: “Your website should be your most outgoing employee”
LOVE IT!

IBM to Manhattan: “Your website should be your most outgoing employee”

In the future, robots will vote for vodka, but today it’s about your website.

Social Media & the Toy Store

Many of my clients ask me about social media. They want to know what they can do to benefit (e.g. get more business) from Facebook, Twitter, LinkedIn, etc. My answer is “do what do in the real world.” I’m afraid this leaves a large number of folks scratching their heads. Some are thinking “what do we do in the real world?” and others “how? How, Andreas, how?”

The point of today’s post is

SEO’d to Death

I coined a new phrase today (or maybe I didn’t, but I still like it.) The phrase:  “Search Engine Optimized to Death,” or “SEOed to Death” for short. “They killed Kenny!” Earlier today, I was speaking with a prospective client about his website.  Let’s call him Kenny.  Kenny (not his real name,) told me that, […]

The Wrong Short List

For most professional service businesses, the goal of their website is to be on the short list of providers getting the opportunity for a project.  In my experience, there is more than one shortlist and today’s post is regarding the importance of a call-to-action in regards to getting on the “right” short list. The wrong […]